Sharing a series of pieces I loved creating, was pleased with the results and made me excited for the next challenge
Kraft Mac & Cheese Pokémon Packages
After creating Pokémon promotional packaging with collectible cards for Lunchables and realizing a 20% sales increase, the Mac & Cheese brand team came calling. We played to the properties' characters to build 6 pasta shapes and unique package front to feature the likes of Pikachu, Squirtle, Meowth and more. This time we had to pivot in cards and opted for a series of collector "Coins" with 8 different character sets on each box.
Superbowl QB Cook-Off
In-Store promotions were the rage for cross promoting Kraft's portfolio of brands with recipe books, displays and coupons. Playing with Dan Marion and Joe Montana and getting them to wear aprons and throw sandwiches was a blast! I've often thought an actual sandwich throwing contest event would be a great way to update this idea.
NASCAR Haas On-Site Experience
Leveraging my experience on race team title sponsorship for Office Depot, we were tasked with creating a unique mobile experience to tell the Haas machining tools story in the racing industry. Our footprint included a show car, hospitality area and an immersive virtual walk thru the builds a car around the viewer. It worked equally for B2B client presentation and fans.
Kelloggs Breakfast Mysteries
Who wouldn't like having some fun with these iconic cereal characters?! We built this in-school foodservice program
mystery concept around Tony, Toucan and gang searching for a good breakfast brought to life in 2 comic book giveaways that included nutritionally centric games that educated kids and encouraged them to read. We also created a poster and character foot print floor graphics to enhance the experience.