Honeywell Incentive Program Logo
Tasked with naming, designing and branding a new multifaceted global platform to motivate and drive staff performance, I always think broadly on tone and meaning to gauge client mindset. These first takes were high level concepts using keywords to energize the internal audience.
Simplicity is important when speaking to a diverse workforce and we looked at single words to bring a more direct approach to the naming process. Knowing motion is important in today's branding world, I animated these to help build excitement and possibilities.
The Final logo treatment uses an acronym to create a powerful, contemporary mark that features to-the-point communication and simple launching pad for the site managers to customize their own individual site programs.
HighTail Media Rebrand
These initial concepts touch on visual cues for an agency that works directly with video game companies to produce event spaces for live feed programs among other things. I was tasked to create a fun, colorful look and liked the idea of a character.
Icon Analytics Logo
This digital startup needed a brand look to build off a provided name and color scheme. I strived too avoid the obvious cues in the initial concepts.
Final Logo
My clients decided we needed to lean into the name visually showing icons that suggested services they provide. I recommended a brighter teal color and used animation to showcase them and frame the static version.
Style guide